How can we expect returning forum users or new comers to continue to log in on a regular basis, when no one can be arsed to post new threads or contribute by posting their views/thoughts to existing threads.
The same people who complain about Facebook taking away their freedom, monitoring their privacy and so on, are the same people addicted to it.
Unless something changes in the world of social networking and mobile tech, then we'll just keep plodding along like a wheezing dog.
Remember the enthusiasm when I rebranded, and remember the enthusiasm when I returned us to UKH ... I have no idea what happened to that enthusiasm tbh, and I'm not gonna rebrand every few months just to generate some excitement